Founder File · Vol. I

Helping leaders master their most valuable asset — their energy.

Founder & CEO of Happy Life Labs and one of only five Business Strategists worldwide working alongside Tony Robbins at Robbins Research International — serving high-performing entrepreneurs, executives, elite athletes, and organizations in pursuit of their fullest potential.

MBA · ERYT-500 · Bestselling Author · Global Speaker · Philanthropist
  • Robbins Research Intl.

    1 of 5 Global Business Strategists

  • Bestselling Author

    Featured on Blue Zones cover

  • Global Speaker

    57+ countries · Fortune 100 stages

  • Presidential Honor

    Lifetime Achievement Award

Philosophy

When people master their energy, they elevate every area of life.

Through Happy Life Labs, Brett teaches and collaborates with impact-driven entrepreneurs, peak performers, and growth-oriented individuals who want to optimize their energy, lead with purpose, and build a life defined by health, vitality, and meaningful contribution. He curates the world's most effective health optimization products, people, and places — empowering clients to access what he calls their "superhuman potential" from the inside out.

The operating system

Key principles

I

Master Your Energy

Energy is upstream of every result. The world's highest performers don't manage time first — they steward physiology, nervous system, sleep, and presence.

II

Strategy + Soul

At Robbins Research International, Brett pairs world-class strategy with a deeply human approach — helping organizations break through to their next level.

III

Faith & Family First

Above his titles, Brett identifies first as a man of God, a devoted husband and father, and a servant-leader. The order is the message.

IV

Teach What You Live

Rice MBA, ERYT-500 Master Yoga Teacher, Notre Dame theology, Carthage B.S. Education, and bestselling author — Brett only teaches what he has stress-tested himself.

V

Curate, Don't Sell

57+ countries searching for what actually works — biotech, red light, breathwork, primal remedies, and the restorative power of nature.

VI

Service Is the Metric

Honored with the President's Lifetime Achievement Award for fighting human trafficking. Success is measured by lives transformed.

Brett Harmeling with Tony Robbins at Fountain Life — Blue Zones Spring Issue cover.

The Cover Story · Vol. 01 · Issue 01

When Force Multipliers Align.

Brett Harmeling on joining Tony Robbins' team as one of five Business Strategists globally — and why this isn't a pivot, it's a force multiplier.

"This isn't the culmination of what I've built. It's the beginning of what we can build together."

Ch. 01

Origin

The injury that became the curriculum

Brett's mission was forged in a defining moment. A traumatic brain injury sustained on the ice playing hockey led to years of medication and suppression. In 2012, he made a commitment to take 100% responsibility for his health and share what he learned with the world. That decision became the foundation of everything Happy Life Labs stands for today — and the start of more than a decade traveling 57+ countries in pursuit of the world's most powerful modalities for human optimization.

"In 2012 I took 100% responsibility for my health — and decided to share everything I learned."

Ch. 02

The Work

Inside Robbins Research International

As one of only five Business Strategists worldwide working alongside Tony Robbins, Brett serves on a small, handpicked global team helping individuals and organizations break through the barriers holding them back from their next level — combining world-class strategy with a deeply human approach to transformation. Beyond RRI, Brett leads immersive wellness and performance experiences with prestigious hotels, luxury wellness resorts, Fortune 100 C-suite executives, and bestselling authors.

"World-class strategy, deeply human transformation — that's the standard."
Brett Harmeling × Tony Robbins · Robbins Research International
Brett Harmeling × Tony Robbins · Robbins Research International

Ch. 03

Credentials & Career

A rare polymath across industries

Brett holds an MBA from Rice Business — Jones Graduate School of Business, a 500-hour Master Yoga Teacher certification (ERYT-500), a Leadership Certificate from the University of Wisconsin–Madison, a Degree in Theology from Notre Dame University, and a Bachelor of Science in Education from Carthage College. His career spans Technology Consulting, Real Estate, Cyber Intelligence, and Wellness — a breadth that makes him a rare polymath capable of solving sophisticated challenges across industries.

Ch. 04

Recognition & Service

President's Lifetime Achievement Award

Brett was honored with the President's Lifetime Achievement Award — one of America's most prestigious civilian honors — for his dedication to fighting human trafficking and creating lasting positive impact on humanity. He is a featured member of GoBundance, and an active volunteer with the Houston Livestock Show & Rodeo and Hives for Heroes, a national nonprofit serving veterans and first responders through the healing practice of beekeeping.

"True success is measured by the lives you transform along the way."

Ch. 05

At His Core

Man of God. Husband. Father. Servant-leader.

Above his titles and accomplishments, Brett identifies first as a man of God, a devoted husband and father, and a servant-leader who believes true success is measured by the lives you transform along the way. His mission is simple and unwavering — to inspire people to do what inspires them, so that together, we leave an indelible mark on humanity and build a future worthy of the next generation.

Man of God. Husband. Father. Servant-leader.

Continue

Work with Brett

Consultations, keynote engagements, and immersive performance experiences for leaders and organizations ready for their next level.